Contently

DECEMBER 3, 2020

A lot of the CMOs mentioned attribution modeling , which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase. These leaders represented a diverse set of companies, but they all agreed on one thing: quantifying content’s impact on revenue was their biggest challenge.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Zoominfo

DECEMBER 3, 2020

Luckily, they didn’t need to; instead, focusing on the simple task of giving current customers a product they love was the best path to both internal and external growth. This is because, philosophically, the company avoids aggressively pursuing the new customer. How can we listen better?” Hilary asked.

Zoominfo 147

Zoominfo Work Management Video Marketing Lead Qualification 147

Metadata

DECEMBER 3, 2020

And then you keep going down that path. They don’t believe it, though, because nobody likes to be sold to, nobody likes to be marketed to. So, how could we show them that? Oh, huh, what if we measured the performance of their speed? Okay, how could we do that? That’s where this comes together.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

And then you keep going down that path. They don’t believe it, though, because nobody likes to be sold to, nobody likes to be marketed to. So, how could we show them that? Oh, huh, what if we measured the performance of their speed? Okay, how could we do that? That’s where this comes together.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?

Marketing Websites

Hubspot

DECEMBER 3, 2020

Instead, they can reference each step in the learning path, see what's next, and enjoy a more realistic and user-friendly experience. An LMS allows the user flexibility to go back into the journey and see what they need to see inside a comprehensive portal. Users no longer have to rely on emails. Buyer's Journey Trackability.

Course 101

Course Work Management Marketing Management Ad Building 101

Hubspot

DECEMBER 3, 2020

This tool is meant to help you optimize your business paths and drive business intelligence by offering access to data about your contacts in Google Analytics. Add HubSpot field properties or custom behaviors (e.g. lifecycle stage, deals won, email unsubscribes) to Google Analytics for viewing.

Marketing Report 100

Marketing Report Marketing Analytics Tools Tools Work Management 100

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path. What to do to get alignment, and better performance, out of your sales and marketing organizations. Start creating your own success story by joining us August 22nd – or later for the on-demand version.

Planning

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A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers.

B2B Sales

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.

Conversion

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Carving out a sales path for a product. Based on their combined years of experience in the electrical distribution industry, they will work to showcase the specific obstacles for B2B buyers and sellers and the methods to build a better experience, such as: The Ins and Outs of a project manager’s buying process.

Distribution

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Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

Cross-Selling

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Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Or do they select a reward that is beneficial to their business or the associates who work for them? The answer may surprise you.

B2B Marketing

Speaker: Gary Galvin, CEO, Galvin Technologies

When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results. Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability.

Top of Funnel